Meet Richy Haniel, The YouTube Influencer Who Is Pushing Kenyan Music

Kenyan music to the world.

By  | Jun 03, 2022, 10:37 AM  | Top of The

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If you love Kenyan mixes then chances are high that you have come across a YouTube channel dubbed Richy Haniel, if you haven't then you are probably living under a rock.

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The channel, which is operated by a gentleman by the name Richard Haniel Mashua, has a variety of genres an is updated on a regular basis.

As of today, it boasts of more than 770,000 subscribers and is one of the biggest digital platforms that promotes Kenyan artists.

In a past interview, Richard - who started off as a disc jockey - divulged that he ventured into music distribution because he saw a gap.

He explained that his vision was to create a platform that is similar to World Star Hip Hop that could be used by little-known artists as a launchpad for their careers.

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He suffered a major setback after his first channel, which had more than 70,000 subscribers was terminated in 2017.

However, that did not discourage him as he quickly opened another one which is almost clocking 800,000 subscribers and has more than 167 million views as of today.

Artists who are just starting out and have a very small fan base have access to the subscribers the Richy Haniel channel who presumably enjoy Kenyan music.

Richard has two models for those interested in working with him. If you ask him to upload your jam on his channel, you will agree on how you will split the revenue.

You can also pay him a marketing fee and ask him to promote your jam on all of his channels. With this model, the artist gets to retain the rights to his or her  song.

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For DJs who want to market their mixes on his channel, Richard charges a small fee.

Other than promoting Kenyan artists, Richard is also a musician  and has released a couple of songs with the most recent being Wamocho which he released with Mbogi Genje and Mejja.

As such, he understands where the shoe pinches and he has promised to do what he can to help push Kenyan music.

Asked about his future plans, Richard revealed that he would like to keep promoting Kenyan music and ensure that it is not only enjoyed within our borders as has been the norm.

If you are interested in partnering with him, you can reach him on +254722510385 or email him on [email protected]

If you are a music lover, like myself, then you can download Richy’s mixes here and link up with him on Facebook, Instagram or Twitter.

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